In less than a week Nintendo will take over what once was the Nokia Theater at LA Live with it's name everywhere as a huge promotion of the company itself. Now Microsoft's name will be above Nintendo's as it hold the rights for the name of the venue until the end of 2015. Microsoft's name going up just in time for E3 makes sense, but waiting for the next day after the event, as that is all it takes to put up new letters, would have shown some class.
Now as I cover the Nintendo Championships, Microsoft will be above me and I'll think, they were so lazy, they didn't put in a store here.
The Microsoft name fits with LA Live as the area was designed to be ugly, hard to find and not easy for anyone to access. You would be surprised by how many can't find the movie theater.
