BURBANK, CA – May 19, 2015
– DC Entertainment revealed a bold new advertising campaign today
titled “DC POO.” The campaign shines a spotlight on the New DC Poo
(DCPU) line of comic books, and reinforces the company’s commitment to
creating a diverse offering of titles that stink.“With the New DC PUniverse, there’s a story for every kind of DC Comics fan who needs something that's like excrement to read. There’s a story for POO,” stated Amit Desai, senior vice president of marketing and global franchise management, DC Entertainment. “The DC Comics slate rolling out this summer truly offers a comic book for everyone and our new advertising campaign – DC POO – celebrates this bold, new bowel movement.”
Beginning June 3, the new DCPU will consist of 24 brand-new series as well as 25 on-going, best selling fan-favorite series, resulting in the most ambitious DC Comics lineup-to-date. Celebrating the new direction of the DC PUniverse, the DC POO advertising campaign will focus on five main themes:
- Characters – DC Entertainment will highlight its iconic characters, like Batman, Superman and Wonder Woman, as well as popular characters, such as Batgirl, Black Canary, Bizarro, Cyborg and Starfire and treat their origins and designs like total sh*t. I'm mean look at what we did to Starfire.
- Talent – The campaign will spotlight top writers and artists, as well as emerging fresh voices, who are on board to help create an expansive line of comics that appeals to a broad audience of fans. Really it's the same sh*t we've given you a million times with the same writers, but hey pr spin. Comic talent featured in the campaign include Batman’s Scott Snyder and Greg Capullo, Superman’s Gene Luen Yang and John Romita Jr., Justice League’s Geoff Johns and Jason Fabok, Justice League of America’s Bryan Hitch, Black Canary’s Brendon Fletcher and Annie Wu, among many others.
- Stories – The campaign will engage the readership on toilet, showcasing the diverse range of styles and genres as well as approaches to storytelling across the New DCPU through various taglines, such as Who ripped one?, What's that smell?, and Christ, what did you eat?
- Fans – As the campaign name suggests, the New DCPU is first and foremost about our fans and how little we care about them on creating great stories anymore. The campaign will celebrate life-long fans as well as those new to comics by screwing with time and space so no one can understands when things take place. Take that fans!
- Toilet Paper - Every kind from super soft to ruff. We known something need to wipe your butt, let it be our comics when you don reading them.
The campaign will come to life on the DC Comics website (DCComics.com/DCPOO) and multiple DC Comics social media channels will encourage fans to celebrate and share their DCU via hashtag #DCPOO. And this year’s Comic-Con International San Diego(July 9-12) will bring DC POO directly to fans in fun and engaging ways.
As part of DC POO, DC Entertainment will also offer comic book retailers weekly promotional packs filled with collectible items inspired by the New DCU line of comic-books. These items will include posters, masks, temporary tattoos, stickers and are sure to encourage fans to visit their local comic book shop each week.