What probably should have come out during the LA Film Festival, when countless people from around the world and new filmmakers were at the location-that would have been some smart marketing, but wasn't,-just opened yesterday with a screening of Captain America: Winter Soldier to select VIPs and certain press. The new 4DX experience launched at its new home at the Regal Cinemas at L.A. LIVE to not particular fanfare as it wasn't for the public. The new experience is now open to the public.
The brand new and 1st in the US 4DX auditorium has a number of features coming from its special effects. These effects include motion, wind, fog, mist/rain, lights and scents. These all blend together to make it feel like your more part of the movie.
Tickets will be higher with $8 added to regular movie fees for seeing a film in 4DX.
The technology comes way of South Korea and CJ Group, who you might know from their subsidiaries including the CGV Cinemas in Koreatown and CJ Entertainment. TTDILA has featured reviews and reminders about CJ Entertainment films and their heavy use of CGI. Odd that CJ Group wouldn't test the waters with the tech in one of their own theaters.
You can now see Transformers 4 in an even louder and crazier way if you want to spend between $23 and $27 per person.
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