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press release: Westfield Century City has ushered in the holiday season with The Reindeer Project, a charitable initiative that fuses iconic holiday imagery with stunning, original artwork celebrating Los Angeles’ vibrant art scene. All proceeds from sales of the art installation pieces benefit L.A.-based charity, Inner-City Arts, whose mission is to use arts education to positively affect the lives of inner-city children by developing creativity, improving learning skills and building self-confidence.
The unique, festive collection of oversized acrylic reindeer has been designed by acclaimed local artists Aaron Axelrod, Couto Brothers, Yolanda González, Man One, Greg Miller, Max Neutra, Marilinda Rivera, Analia Saban, Johnny Taylor and Robert Vargas, with Inner-City
Arts students painting a reindeer as part of their curriculum. The
reindeer are on display at Westfield Century City mall through January
1, 2013, with all works available for purchase.
Westfield Century City
10250 Santa Monica Blvd.
Los Angeles, CA 90067