The design just drew me in, it's eye catching. Reading about it and just looking you can see it was designed for the adventurer or maybe surfer dude. The leisure key band that's waterproof and wraps around your arm and has a rfid chip to unlock you car sounds pretty nice for anyone who wants their keys attached at all time with no chance of losing them. It looks like Land Rover was more comfortable to show a more modern look compared to other cars of today whic are afraid to look that different.